• Adre Schreuder

Professor Adré Schreuder started his career as Marketing Assistant at the Marketing Division of the Department of Post and Telecommunication.  In 1988 he accepted a position as Lecturer at the Department of Business Economics of the University of Pretoria.  He was promoted to Senior Lecturer in the same department at the end of 1989. In July 1993 Adré was promoted to Associate Professor at RAU.  At the beginning of 1994, he returned to the University of Pretoria to assume the position of Chair in Marketing Training at the newly formed Department of Marketing and Communication Management of the University of Pretoria.  This post was a promotion to a full professorate at UP.

Apart from being an academic and researcher, he is founder and Chief executive of a Research Consultance called Consulta Research.  He actively consults to large, medium and small businesses and serves as non-executive director in numerous other companies.  He has published at numerous local and international conferences and publications.  Adré has been acknowledged in the research industry as the leading expert in customer satisfaction and customer experience research and measurement.  International acknowledgement of the contribution made to the measurement of customer satisfaction came in November 2005 when Prof Adré Schreuder was invited to the International Council for Financial Competition to present a panel presentation on the progress of customer satisfaction measurement and modelling, in New York.  The title of this paper was “Next Generation Customer Experience and Loyalty Measurement.”