Keith Schorah founded SynGro, a leading Voice of the Customer (VoC) Specialist company in 2004, following a distinguished career in sales and marketing within the IT, telecommunications and industrial sectors, and a long consulting background of designing and implementing customer service programmes in companies around the world. Keith holds a B.Eng Electrical Engineering from the University of Salford and an MBA in Marketing, Research, Strategy and Entrepreneurship from Bond University. He is a Fellow of the Chartered Institute of Marketing and a longstanding member of the Institute of Directors (IoD).