Ram combines cutting edge experience with state of the art research. He has developed a unique approach that combines management sciences, language/ communication styles and neurology to help organisations identify gaps in their strategies, tactics and employee/ customer perceptions. His expertise helps organisations identify the gap between their perceptions and employee/market perceptions using simple dipstick measures. It then used to understand a business from the 6 or 7 key strategic perspectives and identifies requisite skills, traits and behaviours to help employees align and achieve the strategy. They use it to enhance experience from a customer, employee and strategy perspective.

He currently runs a strategy consultancy that operates in the UK and Indian markets. An electronics engineer by qualification with an MS in Robotics and control, Ram started his career in India as an R&D engineer before moving into the sales and service functions. He was managing the business in a couple of countries before moving to the UK.

He completed his MBA specialising in business strategy. He ran a consultancy firm specialising in strategy and customer management. He discovered a gap in the market place for an approach that correlated strategic business perspectives and individual emotional needs to achieve and deliver synergy, coherence and sustainable performance improvement. Accordingly, he elected to study for his PhD. As part of his research, he developed a framework to measure the value of human capital.

Ram has over 20 years experience and a depth of experience that covers strategy, marketing and customer management. Ram specialises in developing and customising measurement tools to profile people, performance and processes.