Toni Adams joined LOVEFiLM in 2009 bringing over 15 years management experience gained across a multitude of industries and working environments including Customer Services, Collections, complaint handling, outsourcing, back office administration, project management, CRM etc. She is responsible for the strategy and management of all contact handling of UK Customers working with 2 key outsourcers (UK and Offshore) as well as a number of software providers. Prior to joining LOVEFiLM, Toni worked with a number of big Brands such as Legal and General, Volkswagon Group, O2 and Carphone Warehouse both directly and as a service provider.